Is blogging communication?
In this part of our series on blogging, Jon Thomas provides a look at the history and social landscape of blogging.
From the earliest days of web-logging to the Huffington Post’s giant updating database of bloggers, the blog in popular culture has been quickly evolving. Many small business owners now blog as part of their social media output. Those who blog argue it increases leads and creates community between small business owners. However, others argue it takes too much time for too little effort and blogging is now less conversation based and more a lecture from one party to another.
Is blogging conversation, or is it a different type of engagement? Are we lecturing or genuinely fuelling discussion? Check out this article from Social Media Today!